11/25/2021

Qualitative Research

What is qualitative research?

Qualitative research is defined as a market research method that focuses on obtaining data through open-ended and conversational communication (QuestionPro, 2021).

Visit Qualitative Research: Definition, Types, Methods and Examples to learn more about qualitative research.


QuestionPro. (2021). Qualitative Research: Definition, Types, Methods and Examples. https://www.questionpro.com/blog/qualitative-research-methods/

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Data CollectionTools

 In this video Ortlieb (2019) explains some common qualitative and quantitative data collection tools.  Common Qualitative and Quantitative ...